<h2><strong>::: The definition of eCommerce</strong></h2>
<a href="https://aitechmarketing.com/"><strong>eCommerce</strong></a><span style="font-weight: 400;"> is the abbreviation for </span><b>electronic commerce</b><span style="font-weight: 400;"> – Nowadays electronic trade, internet trade, or online trade.  </span>

<span style="font-weight: 400;">Very few of us can imagine a life without Amazon, eBay, and Co. From 2014 to 2019, sales in online retail increased by </span><b>more than 50 percent</b><span style="font-weight: 400;"> to almost 70.8 million Dollars. And according to the E-Commerce and Mail Order Association, there is </span><span style="font-weight: 400;">no end to the growth in sight</span><span style="font-weight: 400;">, especially since the pandemic has contributed to the boom.</span>

<span style="font-weight: 400;">In all likelihood, the </span><b>importance</b><span style="font-weight: 400;"> of <strong>eCommerce</strong> will continue to increase in the coming years. The subject area is therefore becoming larger and more confusing rather than more manageable. That's why we've put together the most important things you need to know today - and found out which trends could be cutting-edge tomorrow. </span>
<h3><strong>The areas of e-commerce:</strong></h3>
<span style="font-weight: 400;">E-commerce is all about buying and selling goods. None! This also includes the provision or procurement of services. This can include offering online banking or </span><b>customer service</b><span style="font-weight: 400;">.</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">In addition, three divisions are divided according to customers and source of income:</span>
<ol>
 	<li style="font-weight: 400;" aria-level="1"><b>B2C area: Business to Consumer:</b><span style="font-weight: 400;">
</span><span style="font-weight: 400;">Probably the classic among the <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce </strong></a>models - here you sell goods or services online to private customers.</span><span style="font-weight: 400;">
</span><span style="font-weight: 400;">This can be a purely online business or a model that combines stationary sales outlets with an </span><span style="font-weight: 400;">online shop</span><span style="font-weight: 400;">. In both cases, the aim is to reach the largest possible number of potential customers.</span></li>
 	<li style="font-weight: 400;" aria-level="1"><b>B2B area: Business to Business</b><span style="font-weight: 400;">
</span><span style="font-weight: 400;">In B2B transactions, two dealers or a supplier and a company are involved. In this case, you earn income by selling goods or services to another company.</span></li>
 	<li style="font-weight: 400;" aria-level="1"><b>C2C area: consumer to consumer</b><span style="font-weight: 400;">
</span><span style="font-weight: 400;">On C2C platforms, customers have the opportunity to trade goods or services with each other. Probably the best-known example of this is eBay classifieds. As a provider of the marketplace, you generate income by taking a percentage of the purchases and/or by generating advertising revenue.</span></li>
</ol>
<h3><strong>Success factors in e-commerce:</strong></h3>
<span style="font-weight: 400;">General statements for e-commerce should often be treated with caution. After all, there is a world of difference between running a consumer-to-consumer portal for handyman services and selling goods to other companies. And yet there are a few central similarities - after all, with every variant you are dealing with customers in the electronic area. </span>

<span style="font-weight: 400;">Because the market is highly competitive, it is heavily </span><b>customer-centric</b><span style="font-weight: 400;">. A strong </span><b>competitive orientation</b><span style="font-weight: 400;"> is therefore essential: What do you do better than the competition? Especially in e-commerce, a good </span><b>user experience</b><span style="font-weight: 400;"> is a be-all and end-all. This includes not only the </span><b>design</b><span style="font-weight: 400;"> but also the </span><b>technical availability</b><span style="font-weight: 400;">, such as the </span><b>loading times</b><span style="font-weight: 400;">. </span>

<span style="font-weight: 400;">Last but not least, </span><b>innovation</b><span style="font-weight: 400;"> is the driver behind every e-commerce model: only those who recognize structural changes early can take advantage of the challenges and opportunities behind them.</span>
<h3><strong>Generate attention</strong></h3>
<span style="font-weight: 400;">Of course, no <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce</strong></a> can do without good marketing. In the beginning, it is crucial for winning new customers, but later it is also essential to retain your customers and continue to grow your buyer base.</span>

<span style="font-weight: 400;">In addition to classic advertising, </span><span style="font-weight: 400;">social media presence</span><span style="font-weight: 400;">, or a blog, e-mail marketing can also be an extremely lucrative and comparatively uncomplicated way to draw attention to your product or service. </span><b>Regular newsletters</b><span style="font-weight: 400;"> are comparatively inexpensive and can help you build up your regular customers.</span>

<span style="font-weight: 400;">Note, however, that the more content there is out there on the web, the faster users sort out. So please do not send spam, but – with the consent of the customer – only </span><b>quality content</b><span style="font-weight: 400;"> that actually creates added value for (potential) customers.</span>

<span style="font-weight: 400;">If you have your own shop, it is advisable </span><span style="font-weight: 400;">to integrate a blog into the site</span><span style="font-weight: 400;">. There you can place the content that has already been produced and attract additional traffic to your site with the necessary </span><b>SEO knowledge.</b>

<span style="font-weight: 400;">However, before you take on everything at once and don’t really get anything done, you should focus and decide which of the marketing options suits you best for your e-commerce: What do you have the capacity for, what suits you and your best Product?</span>
<h3><strong>Legal Bases: E-Commerce Directive:</strong></h3>
<b>The legal component</b><span style="font-weight: 400;"> is entirely Not important in <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce</strong></a>. The content of the following sentences seems familiar to all of us: "As an online retailer, you must immediately confirm receipt of the order electronically. The order (and acknowledgment of receipt) is deemed to have been received as soon as it is available to you as the seller (or buyer)."</span>

<span style="font-weight: 400;">However, very few people know that this goes back to the so-called E-Commerce Directive, which came into force in 2000 under the somewhat cumbersome name </span><b>2000/31/EG. </b><span style="font-weight: 400;">After online trading had increased in the 90s, the need arose to regulate this throughout Europe. And even though the E-Commerce Directive has since been supplemented by a few regulations, it still serves as a guide and the basis for all </span><span style="font-weight: 400;">online business</span><span style="font-weight: 400;"> within Europe today. </span>

<span style="font-weight: 400;">In addition to the <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce</strong></a></span><b> Directive</b><span style="font-weight: 400;">, there are of course a number of other laws to be observed in online trading. In addition to the general legal bases - such as the </span><b>BGB</b><span style="font-weight: 400;"> and the </span><b>HGB</b><span style="font-weight: 400;"> - which of course always apply, there are also numerous other specifications that must be observed specifically for e-commerce. If you would like to read more about this, you will find an overview of the legal basis on the IHK website. </span>

<span style="font-weight: 400;">You can also find the E-Commerce Directive</span><span style="font-weight: 400;"> in full and as an official </span><span style="font-weight: 400;">summary</span><span style="font-weight: 400;"> on the European Union website if you want it to be a little more compact.</span>
<h3><strong>And what will happen with e-commerce in the future?</strong></h3>
<span style="font-weight: 400;">The most constant thing in <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce</strong></a><b> </b> is still changing - so some new technologies are already in the starting blocks, which are sometimes already being used:</span>
<ul>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Virtual Reality, eg: virtual showrooms  </span></li>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Augmented Reality, e.g., “try on” glasses via webcam/mobile phone camera</span></li>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Biometric documentation, e.g: fingerprint or face recognition</span></li>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Artificial intelligence, e.g.: customer service through bots, optimization of returns</span></li>
</ul>
<span style="font-weight: 400;">A major trend that only has something to do with technical innovations at second glance, but is no less important for that: experiences</span><b> management</b><span style="font-weight: 400;">. Personalization is the word of the hour: the customer should feel comfortable on your platform. For a long time, <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce</strong> </a>was said to lack emotionalization. Personal video support via chat or the presentation of the products by employees in high-quality videos can - and may - be made up for here.</span>
<h3><span style="font-weight: 400;"><strong>Conclusion E-Commerce</strong>: Now it's your turn</span></h3>
<span style="font-weight: 400;">Regardless <a href="https://aitechmarketing.com/e-commerce-seo/"><strong>eCommerce</strong></a><b> </b> of whether you want to open a completely new business or already have a company with which you now want to get (more) involved in e-commerce: Since the field is constantly changing, you should always have your finger on the pulse of marketing and sales time - or even ahead of it. While new trends establish themselves and others go again, a strong </span><b>brand core</b><span style="font-weight: 400;"> forms the basis for every company's success.</span>

<span style="font-weight: 400;">If you are always looking for the smartest solutions for your </span><b>business</b><span style="font-weight: 400;">, you probably expect the same from your tools. Then the </span><span style="font-weight: 400;">online banking offer</span><span style="font-weight: 400;"> could be particularly worthwhile for you. Here you will find more than "just" a digital banking tool by benefiting from numerous additional functions such as an </span><span style="font-weight: 400;">interface</span><span style="font-weight: 400;"> and additional sub-accounts.</span>

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